Buyer Interest Index63—Nando's300 storesPedros176 storesVida e Caffè400 storesPret A Manger3 storesSpur724 storesBrands on the record12Categories indexed1 of 4
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Pillar 4: the unfair advantage

Field Notes

The lived experience of the people who actually run these businesses: interviews, confessions and first-person accounts. Honest, and where it needs to be, anonymous.

Field Notes

What operators say when nobody from head office is listening

“Nobody tells you the second store is harder than the first. The bank thinks you have done it before. You have not.”

Multi-site QSR operator, Gauteng. Representative of what operators report; first-hand notes publish as they are collected.

“The landlord’s turnover clause cost me more than the royalty ever did. Nobody modelled it.”

Multi-site operator, food court QSR, Durban. Representative.

“The setup quote was honest. The working capital number was not even close.”

Coffee operator, three sites, Cape Town. Representative.

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